Flamingo
Just a little piece I worked on for my girlfriend’s 21st. She likes Flamingos. This is a A3 hand-drawn piece created using a pink fine liner and a sequence of dots to outline and shade. 


Flamingo

Just a little piece I worked on for my girlfriend’s 21st. She likes Flamingos. This is a A3 hand-drawn piece created using a pink fine liner and a sequence of dots to outline and shade. 

Branding Served 
Got some of my work featured on Behance’s Branding Served today. It was a project I worked on at the end of last year that has been featured. Branding and Identity for a contemporary London based, English-Italian Restaurant named Anatømy. 
You can check the feature out by visiting Branding Served : Here 

Branding Served 

Got some of my work featured on Behance’s Branding Served today. It was a project I worked on at the end of last year that has been featured. Branding and Identity for a contemporary London based, English-Italian Restaurant named Anatømy. 

You can check the feature out by visiting Branding Served : Here 




Uniform Stationary 
Whilst Interning with Uniform, a Liverpool based Branding and Design Agency, I was asked to re-work some of their stationary, looking into compositions and layout using their chosen logo, colour scheme and corporate typeface. This is what I come up with. It’s simple but effective. It’s professional, yet shows some character through bold colour and layout. 

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Uniform Stationary 

Whilst Interning with Uniform, a Liverpool based Branding and Design Agency, I was asked to re-work some of their stationary, looking into compositions and layout using their chosen logo, colour scheme and corporate typeface. This is what I come up with. It’s simple but effective. It’s professional, yet shows some character through bold colour and layout. 

Imagine The Impossible - Typographic Wall Mural from Sam Lane on Vimeo.

Imagine The Impossible 

A collaborative Brief between Marcus Mccabe & Sam Lane to create a Typographic Wall Mural in the kitchen of Uniform Design Agency, located on Bold Street in Liverpool. The phrase ‘Imagine the Impossible’ was put forward to help inspire creative minds to think outside the box.

The Time-lapse was shot across two days of development from start to finished piece. The mural was creating using a mix of paint, spray paint and paint markers with the addition of raised wooden panels and a clock for finsihing touches. Date of fiming was 22nd & 23rd July 2013.




Imagine The Impossible
The last couple of days I’ve been working on a collaberative project with Marcus Mccabe whilst on Internship at Uniform, a Brand & Communcations Agency in Liverpool. We was asked to create a typographic wall mural with the phrase ‘Imagine The Impossible’ to help inspire collegues to think outside the box when working on a brief. Here are some stages of development. 

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Imagine The Impossible

The last couple of days I’ve been working on a collaberative project with Marcus Mccabe whilst on Internship at Uniform, a Brand & Communcations Agency in Liverpool. We was asked to create a typographic wall mural with the phrase ‘Imagine The Impossible’ to help inspire collegues to think outside the box when working on a brief. Here are some stages of development. 



The FA 
Some work created whilst on Internship at Uniform, a Brand and Communications Agency in Liverpool.  The work is for The FA’s Licensed Coaches Club to try and get more people into the FA’s coaching programme.
The concept was to create a conversational tone of voice which used Football terminology to try and engage with the correct type of audience. The idea was to give the potential customer a football based dilemma, in which they would choose one answer, with the intentions of them reading further into Coaching with The FA.
This was applied across Promotional Posters & Flyers but also pushed further into Guerilla advertising, by thinking a bit more innovatively.  The concept of creating a mini ‘Technical Area’ for the consumer was proposed to be applied on park benches and bus shelters, as these already take the form of a Football Dugout as a unique and direct way of advertising and targeting potential customers. 

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The FA 


Some work created whilst on Internship at Uniform, a Brand and Communications Agency in Liverpool.  The work is for The FA’s Licensed Coaches Club to try and get more people into the FA’s coaching programme.

The concept was to create a conversational tone of voice which used Football terminology to try and engage with the correct type of audience. The idea was to give the potential customer a football based dilemma, in which they would choose one answer, with the intentions of them reading further into Coaching with The FA.

This was applied across Promotional Posters & Flyers but also pushed further into Guerilla advertising, by thinking a bit more innovatively.  The concept of creating a mini ‘Technical Area’ for the consumer was proposed to be applied on park benches and bus shelters, as these already take the form of a Football Dugout as a unique and direct way of advertising and targeting potential customers. 





It’s Liverpool
This week I’ve been generating concepts for ‘It’s Liverpool’ whilst interning at Uniform, a Brand & Communications Agency in Liverpool. It’s Liverpool is the brand campaign for the city of Liverpool and is aimed at bringing in tourists and business as well as pleasing the residents and keeping the city thriving. 
This concept is focussing on loose joined together shapes which I created and then morphed into the word ‘Liverpool’. Again, this represents the different sections that make up the city and can be split down into various shapes for different sectors which can create a branded system when applied to text and image. 


It’s Liverpool

This week I’ve been generating concepts for ‘It’s Liverpool’ whilst interning at Uniform, a Brand & Communications Agency in Liverpool. It’s Liverpool is the brand campaign for the city of Liverpool and is aimed at bringing in tourists and business as well as pleasing the residents and keeping the city thriving. 

This concept is focussing on loose joined together shapes which I created and then morphed into the word ‘Liverpool’. Again, this represents the different sections that make up the city and can be split down into various shapes for different sectors which can create a branded system when applied to text and image. 




It’s Liverpool
This week I’ve been generating concepts for ‘It’s Liverpool’ whilst interning at Uniform, a Brand & Communications Agency in Liverpool. It’s Liverpool is the brand campaign for the city of Liverpool and is aimed at bringing in tourists and business as well as pleasing the residents and keeping the city thriving. 
This concept is a move along of the latest branded system and pattern. The pattern above has been made up from shapes which spell out the word ‘Liverpool’. This can be repeated and applied to various branding and way finding systems or placed with image and type to create quite abstract colours and patterns that will help create an overall consistent identity for the city. 

image


It’s Liverpool

This week I’ve been generating concepts for ‘It’s Liverpool’ whilst interning at Uniform, a Brand & Communications Agency in Liverpool. It’s Liverpool is the brand campaign for the city of Liverpool and is aimed at bringing in tourists and business as well as pleasing the residents and keeping the city thriving. 

This concept is a move along of the latest branded system and pattern. The pattern above has been made up from shapes which spell out the word ‘Liverpool’. This can be repeated and applied to various branding and way finding systems or placed with image and type to create quite abstract colours and patterns that will help create an overall consistent identity for the city. 




It’s Liverpool
This week I’ve been generating concepts for ‘It’s Liverpool’ whilst interning at Uniform, a Brand & Communications Agency in Liverpool. It’s Liverpool is the brand campaign for the city of Liverpool and is aimed at bringing in tourists and business as well as pleasing the residents and keeping the city thriving. 
This concept is trying to create a brand system for which Liverpool can be split up into various sections for the different sections. The ‘L’ logo is made up of different coloured shapes, which each could relate to something new. The coloured pattern can be applied into a branding system and even wayfinding system across the city. 


It’s Liverpool

This week I’ve been generating concepts for ‘It’s Liverpool’ whilst interning at Uniform, a Brand & Communications Agency in Liverpool. It’s Liverpool is the brand campaign for the city of Liverpool and is aimed at bringing in tourists and business as well as pleasing the residents and keeping the city thriving. 

This concept is trying to create a brand system for which Liverpool can be split up into various sections for the different sections. The ‘L’ logo is made up of different coloured shapes, which each could relate to something new. The coloured pattern can be applied into a branding system and even wayfinding system across the city. 




It’s Liverpool
This week I’ve been generating concepts for ‘It’s Liverpool’ whilst interning at Uniform, a Brand & Communications Agency in Liverpool. It’s Liverpool is the brand campaign for the city of Liverpool and is aimed at bringing in tourists and business as well as pleasing the residents and keeping the city thriving. 
This concept is a move along from the original stencil type used with imagery as a versatile window. Here, the letter L has been used a solid block and as the window and various compositions show how it can be used with type and image and how it can be brought to life through interaction. 

image

image


It’s Liverpool

This week I’ve been generating concepts for ‘It’s Liverpool’ whilst interning at Uniform, a Brand & Communications Agency in Liverpool. It’s Liverpool is the brand campaign for the city of Liverpool and is aimed at bringing in tourists and business as well as pleasing the residents and keeping the city thriving. 

This concept is a move along from the original stencil type used with imagery as a versatile window. Here, the letter L has been used a solid block and as the window and various compositions show how it can be used with type and image and how it can be brought to life through interaction.